Cutsheet
Cutsheet
I designed and built Cutsheet to answer one question before an ad goes live: is it ready? Upload a creative and it gives you a plain verdict, the one thing to fix first, and what it can’t judge from the ad alone.
PRODUCT DESIGN
UX/UI DESIGN
BRAND DESIGN
BRAND DESIGN
Role:
Founder & Designer
Date:
2026
Getting set up before the
first check
Onboarding asks a few quick questions about what you make and where it runs, then tunes Cutsheet to your answers. You pick one of eight inspectors, who shows up on your checks. Then you add a brand kit for each client, so a caption for one brand never gets judged against another’s voice.
Onboarding asks a few quick questions about what you make and where it runs, then tunes Cutsheet to your answers. You pick one of eight inspectors, who shows up on your checks. Then you add a brand kit for each client, so a caption for one brand never gets judged against another’s voice.
Getting set up before the
first check
Everything in the final comes from the app or the wireframes: the onboarding questions, eight inspectors who show up on checks, and kits that keep one client from being judged against another’s brand.
Checking an ad
before it runs
Choose the client’s brand kit, say whether it’s a paid ad or an organic post, and drop in one creative. Cutsheet reads it and comes back with a plain verdict and the one thing to fix first. When you’re deciding between two versions of an ad, Compare reads both and tells you which to test first, and why.
Choose the client’s brand kit, say whether it’s a paid ad or an organic post, and drop in one creative. Cutsheet reads it and comes back with a plain verdict and the one thing to fix first. When you’re deciding between two versions of an ad, Compare reads both and tells you which to test first, and why.
Choose the client’s brand kit, say whether it’s a paid ad or an organic post, and drop in one creative. Cutsheet reads it and comes back with a plain verdict and the one thing to fix first. When you’re deciding between two versions of an ad, Compare reads both and tells you which to test first, and why.
Checking an ad
before it runs
Choose the client’s brand kit, say whether it’s a paid ad or an organic post, and drop in one creative. Cutsheet reads it and comes back with a plain verdict and the one thing to fix first. When you’re deciding between two versions of an ad, Compare reads both and tells you which to test first, and why.