End-to-end brand identity for Yaxle — from logo, mark, and type system to brand guidelines, marketing site, and visual direction across product. Work spanned the rebrand from Partbay to Yaxle and the launch of the new identity.
BRAND DESIGN
Role:
Brand Designer
Date:
2026
Brand identity
for Yaxle
I designed the full visual identity system for Yaxle, an AI-powered parts procurement platform for collision repair. The work covered the logo, mark, type system, and color palette, along with a comprehensive brand style guide. The system positions Yaxle as the engineered alternative to legacy procurement software — precise, modern, and built for the people who actually fix cars.
Brand
Applications
The Yaxle identity extends across pitch materials, product UI direction, and marketing surfaces. Each application reinforces the same engineered precision — one system, applied consistently across every touchpoint where the brand appears.
